European Lawmakers Decide to Ban Meat-Based Names for Plant-Based Foods
During a significant vote on Wednesday, European Parliament members decided by a margin of 355-247 to reserve product terms including "burger" and "sausage" solely for meat products.
What the Decision Signifies
If this proposal is implemented, popular plant-based products like veggie burgers, soy steak, and vegetable schnitzel may need to be renamed across European Union countries.
However, for the ban to be enforced, it needs to gain approval from most of the 27 EU member states, which remains uncertain.
Key Debate Behind the Proposal
Proponents argue that consumers require clear labeling and that meat terms must exclusively describe products from livestock.
"A steak and sausages represent products from our livestock: not synthetic production or vegetable sources," said French lawmaker Céline Imart.
Opponents, including Green MEPs, called the decision unnecessary regulation.
"Veggie burgers, seitan schnitzel and tofu sausage don't mislead consumers, only rightwing politicians," declared Austrian lawmaker Thomas Waitz.
Previous Attempts and Judicial Context
This marks another attempt to regulate such terminology. The European parliament rejected a comparable ban in four years ago.
France earlier introduced a national restriction on traditional names for plant-based foods in recent years, but the European court of justice ruled it invalid under European legislation in 2024.
Business and Public Response
Leading German supermarkets such as Aldi and Lidl object to the proposal, warning that changing established names would confuse consumers.
Consumer groups cite research showing that the majority of shoppers understand these names when products are properly marked as vegan.
"Almost seventy percent of shoppers recognize these names as long as products are clearly labelled plant-based," said Irina Popescu, a food policy expert at BEUC.
What Following the Vote
This legislative measure next faces review by European governments, and it needs to obtain majority approval to be enacted.
Considering the mixed views within various politicians and the general population, the outcome of the proposal remains unclear.